Block Friday started last year as a way to remind our community that on Black Friday, even as we begin the holiday shopping season in earnest, we can still be mindful of the things we buy. When we swipe a credit card at the cash register, we’re not just buying a product; we’re also buying into a community. We block Friday to remind ourselves that each time we make a purchase, we have the opportunity to choose that community.

We block the Friday after Thanksgiving to remember to be a thoughtful consumer.

interested? sweet.